Online travel business is a lucrative opportunity for e-commerce entrepreneurs. This is one field of e-commerce businesses that is enjoying an exponential growth across the world. Even then, many business owners of this particular niche struggle with attracting high traffic and converting them into revenue generating customers. With so much confusion going around, it’s hard to find out the right answers quickly and easily.
This where we come into the picture, for we have a vast experience in the field of helping people set-up their online travel business and promoting it, while making sure they do the right things the right way.
This where we come into the picture, for we have a vast experience in the field of helping people set-up their online travel business and promoting it, while making sure they do the right things the right way.
Read the following ten tips to attract more customers to your website and convert them more efficiently:
Get a Great Website:
This one is the obvious point, and yet not many people invest enough time, attention and money in getting a website right. It’s your office, how do you want it to look?
Do No Overdo
Instead of trying to do everything, pick a few destinations and activities, and master your game around them. Become a specialist in your services so that whenever your customers approach you, they know you are the “Go to guy” for a particular destination and/or activity.
Focus on Experience:
User experience comes into action the moment your target audience logs on to your website. Offer something unique to your customers. Give them services that they would absolutely love and recommend to others too. Don’t just give them destinations to travel to, give them experiences they would remember forever.
Figure the Best Suited Revenue Channel:
For some sites, the regular commission-based revenue works better. For other websites, a higher marked price works well. You need to find out a revenue channel depending on your preference and what suits your business model the best. That being said, it’s not wise to rely on a single revenue channel. Create alternate revenue channels through ads, affiliate programs, etc.
Rank Yourself Among Your Competitors:
We all need a reality check every now and then, and it’s in our nature to soften up a little once things start running smoothly. Keep a regular tab on your competitors to see how they are doing, where you stand when placed against them. Lagging behind is never good, being at par is not good enough; the idea is to stay in the lead, or keep trying till you get the lead. Take note from their achievements and mistakes. A wise man is one who can learn from other’s mistakes.
Pitch Perfect:
Prepare a sales pitch. In the online business world, this is often the welcome page, “About Us” section or the “Why Choose Us” section.
Be trustworthy:
You may get to make your target audience buy from you once. But if they don’t get what they wanted, you’ll soon be calling an Online Reputation Management company to fix the damage.
Be Smartphone Savvy:
In simple words, get an app too that can be easily accessed by the tap of the screen; neat, quick and classy.
Go Social:
Majority of travelers like to post images, check-ins and videos on social media. Social media is also working as an alternate selling tool. Catch your audience where they like to hangout the most: FB, Twitter, Instagram, Snapchat etc.
Keep Evolving:
Internet is a constantly evolving entity, and the way people like to travel keeps changing, and so do the marketing strategies. Stay updated with what works now, keep note of what worked and analyze what will work in future.
And above all, always be truthful. You may not get a customer right away, but you will eventually get lots of customers because of your transparency and respect for their trust.
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